There's hope for the 'little guys' in the search engine ranking game, even if they
can't tell the difference between the title and keyword meta tag! You can achieve high rankings for important keywords simply by applying certain rules that stand the test of time and even technology...and the number one rule is
really to... Help the search engines provide relevant
search results!
How do you do this? I'll reveal the 'secrets' soon. While I'm far from being an SEO (Search Engine Optimization) expert and am just sharing experiences here, I've achieved some phenomenal results by following these basic rules and without resorting to 'tricks'. Importantly, these are rankings that last.
- side note -
I'm not suggesting you shouldn't learn about SEO or use genuine software that helps, in fact you should. To learn about SEO, some sites you can
check out:
http://www.selfpromotion.com : shows you how to construct your webpages and submit
them to hundreds of search engines and directories absolutely FREE.
http://www.searchenginewatch.com : everything you need to know related to
search engines.
For software to facilitate your website
positioning, this one's the best:
http://www.turnkeymoney.com/te.htm
- end side note -
For example (at this time of writing), here
are my rankings for
http://www.Marketing-Make-Money.com in
Yahoo alone (remember these are extremely
competitive keywords):
'Make money online' | rank: #1 of 33.9
million sites Proof:
http://tinyurl.com/2wtr9
'Make money' | rank: #27 of 85.4 million
sites Proof: http://tinyurl.com/35cc3
'Web marketing' | rank: #4 of 113 million
sites Proof: http://tinyurl.com/yv8de
'Web marketing tips' | rank: #6 of 10.2
million sites Proof:
http://tinyurl.com/388a6
How did I achieve such incredible rankings
without being some SEO guru or even
obsessively optimizing my site?
Recall the number one rule? It's to help
the search engines provide relevant search
results.
Now I honestly believe there are only two
MAIN things which support this rule and in
the process, reward your website with the
high rankings you desire.
These two things are Keyword Rich Content
and Targeted Back Links which we'll talk
about later...
Here then are 7 powerful secrets you can
use to model your website after to explode
your high search engine rankings!
Step 1: Determine Highly Searched Keywords
Determine highly searched and targeted
keywords/keyword phrases related to your
site and put them into a list. Here're the
tools to use:
http://instantmarketingsecrets.com/keyword.htm : compares results of keyword searches
from Overture and Wordtracker and displays
them side by side.
http://smtek.info/cgi-bin/keywordtool.cgi :
allows you to find relevant hot keywords
with a single click...very cool very useful.
http://www.goodkeywords.com : excellent
software to find targeted keywords in
Overture and various other engines.
Step 2: Register Keyword Rich Domain Names
While there've been contrasting arguments
about whether having keywords in your
domain helps, I strongly feel it does. The
same goes for dashes between words in the
domain.
Use these to source for domain name ideas:
http://www.nameboy.com
http://www.deleteddomains.com
You can also register your domains for
peanuts per year here:
http://www.namecheap.com
http://www.registerfly.com
Step 3: Use Your Targeted Keywords In Your Copy
Use the list of keywords in step 1 within
your website copy, especially in the title,
headline and first paragraph. The important
thing is to make them flow smoothly within
the context of the copy so prospects will
not find it weird.
Step 4: Insert Keyword Rich Relevant Content
Next, build up your site's content with
relevant topics containing your keywords.
Don't worry, here are some ways to get
instant content:
- Posting suitable articles that contain
your keywords. These can either be your
own or from article directories like
http://www.ezinearticle.com ,
http://www.goarticles.com or
http://webpronews.com
- Posting newsletter issues in an archive
online if you write any
- Do reviews and commentaries on related
products and services in your market as
content
Step 5: Aggressively Acquire Targeted Back Links
This is the second most important (some say
it's the first) factor to note after
targeted and relevant content.
Get as many good quality incoming links
from other sites as you can, believe me,
this will really make a huge difference to
your rankings. These links should come from
sites in your market and preferably those
with high PageRanks of 5 and above.
Use http://www.webmasterbrain.com/prog/ to
search for sites with top rankings in
Google for your specified keyword/keyword
phrases. It also reveals their individual
PageRanks next to their listings.
An excellent resource to check PageRank can
also be found at http://rankwhere.com.
Alternatively, you can download Alexa
toolbar from http://ww.alexa.com as it also
shows Alexa traffic ranking for any site.
This is very useful for seeking high
traffic link partners.
If you are looking for mind-blowing linking
strategies and tricks, the best guide I've
ever seen must be "Power Linking 2:
Evolution" at:
http://www.turnkeymoney.com/powerlink.htm
Step 6: Hand Submit Your Site To The Top
Directories and Search Engines
There's no point in using those 'submit to
millions' services as only a few search
engines really matter.
Using those services may actually cause
your site to be penalized by these major
engines.
In fact if you've done enough important
reciprocal linkings, you don't even need to
submit your sites as spiders which crawl
your link partner sites (already indexed)
will pick up your link easily.
However, if you must submit, do it by hand
at these directories and search engines
here:
Ask Jeeves: http://tinyurl.com/467y
LookSmart/Zeal: http://tinyurl.com/2uzan
Mama: http://tinyurl.com/38gdb
Open Directory: http://tinyurl.com/2jk82
Google: http://tinyurl.com/hlzz
Yahoo: http://tinyurl.com/fq32
All The Web: http://tinyurl.com/2hq24
Inktomi: http://tinyurl.com/26cgu
Step 7: Tune Your Site For Maximum Optimization
The final step would be to constantly
monitor and analyze your website traffic
against rankings. This is so you can review
and tweak for further improvement in your
rankings.
I hope this article will prove highly
useful to you. Do not be scare away by SEO,
it's simple once you follow the above
system. While these steps are not
everything you can do, it'll be enough to
get your site ranked very well for the
targeted keywords you chose.
Again, remember the number one rule of
giving relevant content and establishing
good back links. Help the search engines
provide relevant results for their
customers and your rankings will
automatically skyrocket to the top!
Read More...
The SEO industry is unregulated and has operated free from rules or regulations since its inception. As a result, the degree of competency ranges greatly from one SEO Expert to another. The SEO industry is clouded in mystery and seems at times impenetrable and impossible to decode. Terms like 'SEO Guru' and 'Webmaster' help to support the notion that one has to dabble in magic to succeed on the Internet. However, this couldn't be further from the truth - after all, Search Engines are computer programs which operate by a strict and organized logic.
Search Engines all use a similar set of rules to determine how Webpages are ranked. These rules or algorithms create a content filter which enables them to serve relevant results to their users and filter out the majority of spam and black hat tactics. Often, SEOs and Website Owners overlook these simple on-page factors because they want instant gratification and a quick solution to their invisibility. These band-aids however, only mask the underlying penalties and deficiencies that Search Engine's are imposing on the Webpage. Fixing the root of the problem will help utilize Link Flow more effectively and prevent wasted money and effort.
Link Quality.
Links are vital to any Webpage's visibility on the Internet. How Links flow within a site, and where they come from are important factors to any Search Engine. Search Engines view Links as a vote of confidence for the Webpage. When the Anchor Text of a Link is relevant to the Market Focus of the Webpage being linked to, the Search Engine values this even more. There are numerous factors that can either increase or decrease a Link's value. For example, if a Link is found within the content of a Webpage rather than isolated with few words surrounding it, the Search Engine will consider it to be a "Natural Link" and not a "Paid Link", and therefore associate more value with the Link.
Today, many SEOs are focused on purchasing Links or Pay-Per-Click campaigns for their customers. While this can be valuable in obtaining instant traffic and visibility for the site, it is often cost prohibitive and temporary at best. Many Websites already contain enough Link Flow (http://www.seoeng.com/search-engine-optimization/link-imbalance.htm) to achieve the desired results for their Market Focus without needing to obtain any additional Links. It is simply a matter of redirecting the Link Flow that is already contained within the Website, and sending it to the Webpages that have the most competitive Market Focuses to correctly balance the Link Flow within the Website.
Market Focus
The Market Focus of a Webpage is what the Search Engine thinks the Webpage is about. If you want a Webpage to rank high for a specific keyword or phrase, it is important to adjust the Webpage's Market Focus accordingly. A Webpage's Market Focus is determined by the page's content as well as the Anchor Text of the incoming links. You can easily adjust the Anchor Text for incoming links within the Website. If the Webpage is receiving links from other Websites, contacting the Website's owner or Webmaster and requesting that the Anchor Text be changed to a phrase which better matches the Webpage's Market Focus can be very helpful and doesn't cost anything.
Search Engine Submission
Competition
It is vital to remember that if your Market Focus is a highly competitive keyword or phrase, you will have to direct a significant amount of Link Flow into that specific Webpage. For example, if the Webpage's Market Focus is 'Green Frogs with Purple Hats', the target market is not very competitive, whereas if the Market Focus is 'Cars' it will have much more competition. The more competitive the Market Focus, the more difficult it is to achieve desired results and a 1st page ranking in the Search Engine Results Pages (SERPs). Be sure to pay attention to what the Webpage is truly about and who the potential target audience is. It may be easier and more cost effective to achieve results with several less competitive Market Focuses each on different Webpages within the site, rather than competing for most competitive term in your industry.
Read More...